NIU Rental – Privacy Policy

This privacy policy (“Privacy Policy”) describes how we, Niu Technologies Group Limited (“we, us, our”), collect and handle information in connection with your use of the NIU Rental app (“NIU Rental”) and your rental and use of NIU electric vehicles (“Vehicles”) from our authorized dealers (such dealers, “Dealers”; such rental service, “Service”). Locally, the Dealers provide the rental Service and formalize rental contracts. Our Dealers are listed on our website, at [●].

This Privacy Policy applies to the processing of user data by us and our family of companies. By registering a user account, you authorize and consent that these terms will apply to your Personal Data. You certify that you are over 18 years of age and you possess the necessary legal capacity to provide unequivocal consent regarding the processing of your Personal Data and all this, in accordance with the provisions of this Privacy Policy.

For each city in which we operate, the Service will be locally provided by a Dealer, to which your data will be communicated. This is necessary so that we and our Dealers can provide the Service and for billing purposes. For each Dealer, the additional privacy conditions may apply – please consult your Rental Agreement with the Dealer for further details.

We strive to protect all Personal Data that our users provide when using the Service in compliance with applicable legislation in force regarding the protection of personal data, and especially EU General Data Protection Regulation (EU) 2016/679 dated 27 April 2016 (“GDPR”) as amended or updated from time to time, as well as any further legislation (“Data Protection Legislation”). Any capitalized terms used in this Privacy Policy that are not otherwise defined have the meanings assigned to them in the GDPR or the NIU Rental Terms and Conditions.

Types of Personal Data We Collect

Upon registering an account and using the Services and our products, we will collect and process your Personal Data. If the information you provide is untrue, incomplete or inconsistent with relevant laws and regulations, your use of the Services may be limited or prohibited. With regard to all Personal Data we collect from you, we act as Controller, and determine the purposes and means of the processing your Personal Data.

We collect the following types of Personal Data:

Account information, such as your name, nickname, phone number, gender, age, date of birth, ID number and/or a copy of your driver’s license, address, payment data (such as your credit card details);

Electronic identification data (Email address, login information, password, IP address, logs and connection time, cookies and trackers);

Vehicle information, including ownership identification, guest use identification, crash time and location, ride behavior statistics, total mileage, daily mileage, information relating to the battery use and health, vehicle insurance, impaired electronic components, major vehicle accidents, information relating to the vehicle SIM card, parking signal areal statistics, information relating to vehicle theft, such as time and location when the vehicle was stolen, information relating to vehicle maintenance;

Geolocation data, collected through the device you use to access the Service and the GPS signals in the Vehicles.

Personal Data from other third-party services (e.g., Facebook), if you use such third-party service to log into your user account;

Why We Collect Your Personal Data

We collect your Personal Data for the following purposes:

Managing rental requests and providing users with the necessary tools for the enjoyment of the Service.

Comply with the legal, accounting, tax, administrative and contractual obligations related to the provision of the services requested.

Processing Service payments through the payment gateway of the Service.

Preparing measures to protect against credit risk, including activities aimed at identifying the client /user, as well as their economic purpose.

Providing information to you about our or our products and services.

Analyzing, improving and optimizing the use of the Service, as well as providing a device that allows the collection and registration of information related to the driving of the vehicle by its drivers, as well as to support the kinematic reconstruction of claims.

Preparing geolocation system for the Vehicles and measures to protect our Dealers’ fleets, in order to protect us and our Dealers from any act carried out by third parties and/ or illegal or fraudulent customers.

Resolving complaints, incidents or queries through the channels enabled for this purpose, such as contact forms, online chat services, email and customer service hotlines.

Providing you with commercial information about offers and promotions launched by us, which may be of interest to you (unless you have objected to receiving such notifications by sending an e-mail to with the subject “unsubscribe from newsletter”), which may relate to: all kinds of transport, tourism and travel, renewable energy, IT and new technologies, food, leisure, training and education, editorial, financing and credit, insurance, legal assistance, childcare, telecommunications, automotive, consumer products, health and pharmaceutical products, personal care, electronics, water, energy, lottery and gambling, real estate, toys, textiles and NGOs.

We will not, in any event, use your Personal Data to offer services other than those mentioned or, if applicable, to achieve a private profit other than the authorized by the data holder.

Legal Bases. We rely on the following legal bases when processing your Personal Data: (a) your the prior consent (geolocation data, cookies and trackers, data used for promotional purposes), (b) the provision of the Service (identification data and Vehicle data), (c) the vital interests of our users, our staff and member of the public; (d) compliance with legal obligations; and (e) the legitimate interests pursued by us (such as preventing fraud or criminal activity, misuses of our products or the Service as well as the security of our IT systems, architecture and networks, if any data used for promotional purposes).

Data Sharing and Transfers

Your Personal Data will be transmitted or made accessible to:

our Dealers so that they can rent Vehicles to you pursuant to your reservation, issue invoices and communicate offers and other local promotions.

insurance companies involved in any accident involving a Vehicle;

companies specialized in the collection of debts;

companies specialized in the management of commercial information;

companies dedicated to the rental of vehicles and/or the provision of auxiliary services with which we have agreements.

Companies linked contractually with us or a Dealer who carry out claims management.

our authorized persons and service providers, for the completion of the purposes listed above (such as IT systems providers, hosting providers, consultants (including lawyers, tax accountants)).

Before providing any of your Personal Data to these third parties, we will ensure that they are bound by data protection and confidentiality obligations. In addition, we may share Personal Data that has undergone Pseudonymisation.

Your Personal Data may be transferred to a country located outside the European Union, currently Hong Kong, for storage or processing for the reasons indicated in this Privacy Policy. As Hong Kong is not considered to ensure the same level of protection as in the European Union, we undertake to take all relevant guarantees on the basis of appropriate safeguards as requested under the Data Protection Legislation.

We will ensure that all personnel accessing your Personal Data will comply with our internal rules and processes in relation to the processing of Personal Data to protect such data and ensure confidentiality. Such personnel will also be required to follow all technical and organizational security measures put in place to protect your Personal Data.

Except for the above, no other transfers of data are foreseen, other than those legally permitted or mandated by other legislation or competent government entities. Likewise, your Personal Data may be transferred in the case of the purchase of all or substantially all our assets, or the reorganization of our business group. All transfers of Personal Data will be carried out under strict compliance with the provisions of applicable regulations on data protection (including the Data Protection Legislation).

Retaining Data. We will only retain your Personal Data for as long as necessary to fulfill the purpose for which it was collected or to comply with legal or regulatory requirements. We will only store until you delete your user account or for such longer period as may be required by law, for promotional purposes, and for reasons of proof and for accounting purposes. We may also retain certain Personal Data of yours after you delete your user account to prevent fraud, collect fees and enforce the NIU Rental Terms and Conditions.

Security Measures. We have implemented adequate technical and organizational measures to protect your Personal Data against unauthorized, accidental or unlawful destruction, loss, alteration, misuse, disclosure or access and against all other unlawful forms of processing. These security measures have been implemented taking into account the state of the art of the technology, their costs of implementation, the risks presented by the processing and the nature of the Personal Data.

Your Rights. You can, at any time, exercise the rights of access, rectification, portability, cancellation, opposition, limitation, forgetting or revocation of the consent granted on the processing of your Personal Data, by sending a signed letter to: In the letter, you must clearly provide your contact details and you must attach a photocopy of your ID card / passport or other documents providing your identity. You may, at any time, delete your account and the Personal Data associated with it. If so, we will not use said information beyond the blocking obligations imposed by applicable data protection laws. You may also unsubscribe at any time from any payment services we may provide, without cancelling your user account. Users have the right to lodge a complaint with the relevant data protection authority.

Social Networks. We have a presence on social networks. The treatment of the data from people who follow our official pages on social networks will be governed by this section, as well as for those conditions of use, privacy policies and access regulations that belong to the social network that is appropriate in each case and previously accepted by the user. We will treat your data with the purpose of correctly managing your presence in the social network, informing you of our activities, products or services, as well as for any other purpose that the regulations of the social networks allow.

Communications and Notifications. Any communication sent will be incorporated into our information systems. By accepting this Privacy Policy and sending your Personal Data to us, you consent to our carrying out the following activities and / or actions, unless you indicate otherwise:

sending commercial and/or promotional communications informing you of the activities, services, promotions, advertising, news, offers and other information about the services and products related to the activity and provision of our services.

if you have expressly consented to the sending of commercial communications electronically by subscribing any newsletters or other notices from us, the sending of such communications by electronic means informing you of the activities, services, promotions, advertising, news, offers and other information about the Service and our products that are the same or similar to those that were originally the object of contract or interest by you.

Geolocation. All Vehicles will be geolocated using a GPS signal, in order to correctly provide the Service, and will allow traceability at any time by us and our Dealers. This will result in the collection and processing of some personal information related to the client. These data will be used only for the correct provision of the service, for statistical purposes and / or at the request of public authorities. When we collect and process location data, you will be informed that geolocation has been activated by the use of a specific icon.

Disputes. Any Personal Data (such as cookies, contact details, IP address) processed through NIU Rental that is related to residents of the European Economic Area residents are governed by, construed and applied in accordance with each member State law and the Data Protection Legislation. Any legal disputes arising from the interpretation, modification or implementation of processing of Personal Data will, in the absence of an amicable settlement, be under the exclusive jurisdiction of the member State courts or the relevant supervisory data protection authority.